Domestic mobile phone collective price increase experts say there is still room for price increase in the future

  CCTV News:After the Spring Festival, the competition in the domestic mobile phone market is still fierce. In order to win more market share, many mobile phone manufacturers have fought a price war. Recently, however, Xiaomi, Meizu, LeTV and many other mobile phone manufacturers have announced price adjustments for their mobile phone products, ranging from tens of yuan to one or two hundred yuan.

  After the popularity of the Internet low-cost mobile phone model for many years, this is the first collective price increase of domestic mobile phones. How did the market react to this? Will the trend of price increase continue?

  Domestic smartphones have raised prices. Experts say there is still room for price increases in the future.

  The reporter visited the mobile phone store in Huaqiang North, Shenzhen, and found that most of the price increases were about 1,000 yuan of domestic smart phones, but consumers reacted calmly to this price increase. 

  customerThere will be a little feeling, 999 and 1099, that is, I feel like I have changed from three digits to four digits at once. But if you like it, you won’t care about 100 yuan. 

  General manager of a home appliance store in ShenzhenConsumers are not very sensitive to this, because manufacturers have also given some shells and films, and this added value may be far greater than that of 100 yuan.

  From the price announcement of several manufacturers, it can be seen that the rising cost of components procurement is the core reason for the collective price increase of domestic smart phones, and this trend may continue for a long time to come.

  Wu Qiang, vice president of OPPOIn 2017, the whole smartphone industry is facing great pressure. Upstream raw materials, such as chips, screens, memory, camera and other key core devices are all rising in price, and resources are in short supply. 

  In addition, the process of high-end domestic mobile phones is also accelerating significantly. At present, most consumers in China have shifted from the unilateral pursuit of cost performance of mobile phones to the comprehensive consideration of brands, products, services, processes and other aspects, and are willing to pay for the "brand premium", and the budget for buying mobile phones has also increased. 

  Reporter: How much are you willing to spend on a mobile phone? 

  Shenzhen residents are around 1: 2500, which used to be basically 1700 and 1800.

  2: 3000, 4000, 5000 can be used by Shenzhen citizens, and now domestic mobile phones are quite good. 

  Shenzhen citizens are over 3: 2000.

  Shenzhen Citizen 4: About 3,000 mobile phones will be enough.

  Consumption upgrading provides the necessary conditions for domestic mobile phones to expand into the high-end market, and manufacturers who used to kill fiercely in the thousand-yuan market have also started to explore in 2000— The mid-to high-end market of 3000 yuan. Many manufacturers have expressed their views that the upward trend of mobile phone prices in the future is an inevitable trend. 

  Industry experts also agree that major manufacturers must take a multi-pronged approach in technological innovation, channel laying and overseas promotion, so as to gain a firm foothold in the increasingly fierce competition and not be shuffled. 

  Digital and home appliances enter the peak period of "change"

  Mobile phone manufacturers are aware of consumers’ demand for upgrading digital products, and began to dare to raise prices. According to the statistics of CCTV Finance "China Economic Life Survey", digital and home appliances have indeed entered the peak of "change".

  In the ranking of consumer willingness in 2017, digital products such as computers and mobile phones and household appliances accounted for 42.33% and 40.42% respectively. In the era of intelligence, people have to change everything from computers, mobile phones and digital products to televisions, refrigerators and air conditioners. Among them, young people born after 90 and elderly people over 60 have a relatively strong demand for the replacement of digital products such as computers.