Do you want to set an age threshold for more and more live webcasts of doll anchors？
"She’s just preparing for the Chinese opera exam, and I’m already popular!" "I’m going to give up the college entrance examination, and I can earn a lot of money as an anchor for one year." Can you imagine that these words came from a senior three student who was addicted to the live broadcast room?
The reporter recently opened the live broadcast platform and found that the little anchor like a doll appeared frequently. In the recent hit TV series "School of Youth", Lin Miaomiao, a senior three student, has repeatedly expressed his desire to "sacrifice his studies and be an anchor", which not only worried the audience who were too deeply involved in the TV set, but also sounded the alarm for families who encountered such problems in real life.
At present, the live broadcast industry is fiercely competitive, and several major head platforms spare no effort to attract more users to reward and pay the anchor. However, while businesses are making a lot of money, how to face "minors" in the live broadcast of rivers and lakes has become a realistic and urgent problem.
The little anchor is busy making money to find a sense of accomplishment.
Small fans are busy spending money to brush the sense of existence.
When learning becomes selling cute while doing homework, parents may have to sit still. This is the real scene that the reporter recently saw on YY platform: a girl who looks only 14 or 15 years old and claims to be "post-05" has sent three videos on the platform, including one with the theme of "Exam tomorrow, review ing". In this video, she just drew twice in the English vocabulary book and then stopped, or tapped her head with a pen, or winked at the camera. In addition to filming the learning state, there are also small anchors who directly play the words "skipping classes together" in the video. The reporter saw that in a video on the Aauto Quicker platform, a girl who claimed to be "Miss Junior Two" sometimes played truant videos and sometimes acted as a "model" to promote a variety of skin care products.
"What do you broadcast live all day?" "It’s simple. You can just chat and sing in front of the camera. They even like to watch their homework in front of the camera." This is a description of the live broadcast content by two senior three students in "Youth School". After browsing several major live broadcast platforms for many days, the reporter found that song and dance performances are indeed a theme that small anchors generally prefer. However, even if you don’t sing or jump and just chat, there are viewers who will "reward".
"Thanks for the lollipop sent by Lao Tie!" At 9 o’clock on the evening of August 28, the reporter opened the pepper live broadcast and entered a live broadcast room at will. In front of the camera, a short-haired boy in a white T-shirt was chatting with his companions and fans while eating grapes. It turns out that this boy, who seems to be only a teenager, is broadcasting the hotel accommodation live. The reporter asked in the comments: "How old are you?" The boy replied, "16." The companion who broadcast live with him said: "I am 17 years old!" The boy with a white T-shirt also told reporters that under the age of 18, he can also be an anchor through auditing. He doesn’t go to school at present, and he likes to play live broadcast to make more friends.
According to informed sources, although it is difficult to judge the age of the anchor by voice in several live broadcast rooms of e-sports, the phenomenon of minors being anchors is everywhere. "Some people who are in school age have not yet gone to college, or have dropped out of high school and entered professional e-sports clubs. Some clubs will invite these people to do live broadcasts and earn some extra money. "
The amount of information spread by the small anchors is not limited to this. To the reporter’s shock, a small anchor said in the video: "Hello everyone, I am ‘ 00 ’ Little mother, welcome you. " In the camera, she is still immature, holding a sleeping baby in her arms.
The small anchor on the screen is busy making money to find a sense of accomplishment, while the small fans outside the screen are busy spending money to brush the sense of existence. Just yesterday, the news that a 12-year-old boy rewarded nearly 60,000 yuan in CC live broadcast aroused great concern. In the face of an interview with a reporter, the teenager admitted that the bank card was secretly tied when his parents went to work, and they just watched it on the live broadcast platform. In fact, similar cases are not uncommon. Last year, an 11-year-old girl also rewarded 50060 yuan to the live broadcast platform 35 times; Another girl of the same age directly used all the 126,000 yuan earned by her mother for the live broadcast reward.
Pay attention to "indigenous people" on the Internet
Parents should not be blinded by short-term benefits.
"Today’s teenagers have been online since childhood ‘ Aboriginal people ’ And the age of touching the net is getting earlier and earlier, and the live broadcast provides them with a convenient channel for leisure and entertainment and appreciation. " Zhang Haibo, executive deputy director of china national youth palace association Media and Education Working Committee, analyzed that there are many reasons why teenagers are addicted to live broadcast. From the psychological development of minors, the age of 10 to 14 belongs to "pre-puberty", and the need for communication and recognition is extremely prominent. In real life, children’s circle of friends is limited; On the live broadcast platform, children are faced with more complex groups from all ages; Coupled with the low threshold for being an anchor and receiving rewards, this platform quickly meets the needs of children and even makes children "addicted".
The reporter found that in real life, when children are found to be addicted to live broadcast, some parents will be like those in TV series: they are on pins and needles, furious, confiscate their mobile phones and computers, and disconnect Wi-Fi at home. However, some parents raised their hands to support them, as if they had discovered a "new continent" where the whole family earned money. A woman who is a child-rearing sister-in-law in Beijing told reporters: "The child is 17 years old and doesn’t study well. I plan to let him learn hairdressing after graduation. In the past few months, he has been singing, dancing and playing cool on the live broadcast platform. People are now earning more than me! "
If parents find that their children are obsessed with live broadcast, what is the correct way to deal with it? Is the short-term benefit gained by "rewarding" enough to blind parents? Zhang Haibo told reporters that parents should pay attention to their children’s online behavior as early as possible. If they find that their children are watching bad video content, they should immediately stop and explain the truth, and at the same time, they should reasonably limit their online behavior through some online software. "Minors participate in the live broadcast prematurely, and the harm is obvious. At present, the content of webcasting is mixed, there is no grading, some content is marginal, and even involves vulgar pornographic content. In addition, the reward money comes too easily, which makes some teenagers have the consciousness of earning money without much hard work, and their immature values are likely to be distorted. "
Zhang Haibo further pointed out that the live broadcast platform is for profit, and it will not weigh whether it is worthwhile for children to "go on a live broadcast trip to abandon their studies". "When children are still in a critical period of learning, parents’ long-term vision and patient persuasion are crucial." In addition, the platform should also try to grade the content and improve the entry threshold of the anchor.
The age boundary of anchor is controversial
Legislative provisions are not feasible.
"Should there be an age limit for playing live broadcasts?" This is a poll recently initiated by Weibo, the official of People’s Daily. Among nearly 700,000 netizens, more than 95% think that "it should be restricted", more than half think that the live broadcast should be limited to "18 years old", and over 20% think that it should be limited to 16 years old. Recently, a "Research Report on the Law and Policy of Internet Protection for Minors in China" also suggested that children under the age of 14 should be restricted from opening live broadcasts and sending videos, and only allowed to use them with their parents’ consent or companionship. In this regard, some parents appealed to reporters for multi-party governance: "The live broadcast platform should start with real-name registration to prevent minors from being anchors, and the law should punish platforms that violate the regulations."
Zhao Zhanling, a special researcher at the Intellectual Property Research Center of China University of Political Science and Law, said in an interview with this reporter that at present, the main norm for webcasting is the Regulations on the Administration of Internet Live Broadcasting Services, which does not stipulate the age and authority of live broadcasting, and there are no other laws, regulations, policy documents or industry standards in this regard.
In this case, should minors be prohibited from being anchors at the legislative level? Zhao Zhanling believes that this is not feasible, because it goes against the basic jurisprudence and legislative spirit. "There are two possibilities for minors to be anchors: First, they are purely for entertainment. There is no reason to prohibit this purpose, but they need to regulate their behavior. If they violate the law, the live broadcast platform and the regulatory authorities can punish them; The other is to obtain rewards and earn income as the main purpose, which may be for profit. The existing laws and regulations prohibit employers from hiring child labor (except for some special circumstances), but the anchor and the live broadcast platform are usually not labor relations, but cooperative relations, and there is no problem of illegal employment of child labor. "
In this case, Zhao Zhanling suggested that the behavior of minors as anchors should be strictly regulated. At the same time, the live broadcast platform should guide the anchor of minors to adhere to the correct orientation, vigorously carry forward the socialist core values, and cultivate a positive, healthy and upward-oriented network culture.
Our reporter Yin Chengyue